CleanFlow
Thousands of SKUs, wholesale pricing and CAD/USD selling in one storefront
We built a deep mega-menu taxonomy, a wholesale account portal and Canada and US markets, keeping navigation fast across the full catalog.
Shopify Plus by industry
Commerce engineering by industry
OUXP builds, migrates and supports Shopify and Shopify Plus stores for fashion, beauty, health and wellness, industrial, CPG, food and beverage, luxury and B2B brands, with 300+ projects delivered since 2011. Stores in each industry break in a different place – size runs, subscriptions, spec-heavy catalogs, trade pricing. Below, for each one: where it breaks, what we build and the proof.
What changes from one industry to the next
Every brand gets the same Shopify. Four answers about your business decide how we build on it, so we settle them before anyone designs a page. If your industry isn’t listed below, these are the questions we start with.
-
01
The shape of your catalog
Sizes and colors, shades, technical specs or made-to-order options. This decides how products, variants and metafields are modeled – and whether Shopify’s limit of 3 options per product gets in the way.
-
02
Who sees which price
One retail price, subscriber discounts, trade or member pricing, or a price list per company. This decides between discounts, customer segments and B2B catalogs.
-
03
How customers buy again
Subscriptions, one-tap reorders, quotes or an account rep. This decides the subscription app, what customer accounts show and which rules the checkout enforces.
-
04
Which system holds the truth
Stock, prices and orders often live in an ERP, PIM or 3PL. This decides the integrations, how often data syncs and what happens when a sync fails.
Fashion and apparel
Size and color runs multiply variants quickly, drops pack traffic into the first minutes of a launch, and every wrong size comes back as a return. Most fixes live in the product model and the product page, not in more apps.
| Where it breaks | What we build |
|---|---|
| Size, color and fit need more than Shopify’s 3 options per product | Colors as separate products, grouped into one listing with swatches, so each color keeps its own URL, photos and stock. Shopify now allows 2,048 variants per product – the limit that bites is the option count. |
| Shoppers can’t tell which size to buy, and returns follow | Size charts kept once per product type and shown on every product that uses them, fit notes stored with each product, and size selectors that show stock before the tap. |
| On drop day the theme slows down and a few buyers clear the stock | A pre-launch pass on theme code and app scripts, products scheduled to publish on time, and per-customer quantity limits enforced at checkout by a Shopify Function (custom logic Shopify runs in the cart and checkout), so one buyer can’t take a whole size run. |
| Multipacks and bundles oversell or throw stock counts off | Bundle pages and build-your-own packs on Shopify’s bundle model, where every item in the bundle deducts its own inventory. |
| Big collections with many filters load slowly on phones | Filters on color family, size and fit built from product metafields in Shopify’s Search & Discovery app, and collection pages that load images as the shopper scrolls. |
Combined listings – Shopify’s way to show separate products as one listing – need Shopify Plus. On other plans we link the products with metafields instead. Quantity limits run as a Shopify Function – through a public app on any plan, or in your own custom app on Shopify Plus. Platform facts as of October 2026.
“Another great project done by OUXP. The new bundle page is amazing! We have many many orders from this page and customers love this.”
Beauty and cosmetics
Beauty stores live on repeat purchases, kits and shade choices made on a phone screen. Their product pages also carry heavy media – video, swatches, before-and-after images and reviews – so the product page is usually where a beauty store loses speed.
| Where it breaks | What we build |
|---|---|
| Replenishment depends on customers remembering to reorder | Subscriptions with Recharge or Skio on Shopify’s own checkout, and a customer portal where subscribers skip, swap or change frequency without emailing support. |
| Shoppers can’t judge a shade on screen | Shade finders: swatch grids that use your true-color product photos, a short matching quiz or side-by-side compare, and the chosen shade saved to the customer’s account for one-tap reorders. |
| Kits, gift sets and free-gift offers break stock counts or stack wrongly | Kits that deduct each item’s stock, build-your-own sets, and gift-with-purchase and tiered offers written as Shopify Functions with clear stacking rules. |
| Ingredient lists and usage notes drift out of date across pages | Ingredients, how-to-use steps and warnings stored as structured product data, so one edit updates every page that shows them. |
| Video, swatches and review widgets slow the product page | Images sized for each device from Shopify’s CDN, video that loads when it is played, and review and UGC widgets that load after the main content – checked against Core Web Vitals. |
Subscriptions and bundles work on every Shopify plan. Gift and tiered offers run as Shopify Functions – through a public app on any plan, or in your own custom app on Shopify Plus. A free-sample picker or other custom content inside the checkout steps before payment needs Shopify Plus.
“He basically rescued us after another developer couldn't get the job done right. Easy to work with, good communication and most importantly, good at what he does. Very reliable.”
Health and wellness
Supplement, sports nutrition, personal care and pet wellness brands sell on trust and on refills. What they may say about a product is limited, some products can’t ship everywhere, and many sell to practitioners and gyms alongside consumers.
| Where it breaks | What we build |
|---|---|
| Product claims and required disclaimers must match on every page | Approved claims and disclaimers kept as structured content and assigned by product type – change the wording once and every product that uses it updates. |
| Refill customers drop off between orders | Subscribe-and-save on Shopify’s checkout with Recharge or Skio, delivery intervals that match a 30, 60 or 90-day supply, and renewal reminders. |
| Practitioners, gyms and retailers need wholesale prices consumers never see | A trade channel in the same store: applications with approval, company accounts, a wholesale catalog with quantity rules, and net terms for approved accounts. |
| Some products can’t ship to every state or country | Restrictions checked in the cart and at checkout by a Shopify Function, with a clear message to the shopper – instead of orders cancelled after payment. |
| Shoppers want proof of sourcing, testing and certification | Lab reports and certificates linked to each product, so the right document appears on the right product page and is easy to replace when a batch changes. |
Shipping restrictions run as a Shopify Function – through a public app on any plan, or in your own custom app on Shopify Plus.
“The work was professional, project delivered on time, communication was smooth, and our shop now loads blazing fast, scoring 90+ on mobile and 100 on desktop!”
What we don’t build: regulated healthcare systems
We build stores for wellness brands. We don’t build clinical systems that hold patient records or prescriptions, and we don’t give regulatory advice: your compliance team or counsel decides what the store may claim, and we make sure the store applies that on every page.
Industrial and manufacturing
Industrial catalogs are deep, technical and priced per account. Buyers search by specification, order in case packs, ask for quotes on large orders and expect the price and stock they see to match your ERP.
| Where it breaks | What we build |
|---|---|
| Thousands of SKUs in deeply nested categories | A mega-menu taxonomy built from collections and metaobjects, with breadcrumbs and navigation that stays fast across the whole catalog. |
| Buyers search by specification, not by product name | Specs stored as typed metafields with units – sizes, ratings, materials, certifications – turned into filters and comparison tables, with spec sheets attached to each product. |
| Every account has its own prices, minimums and pack sizes | Account prices in B2B catalogs – up to 3 catalogs shared across B2B markets on any paid plan, or a catalog per company on Shopify Plus – with volume pricing, quantity rules for minimums and case packs, and prices synced from your ERP. |
| Large or custom orders need a quote before they ship | Quote requests that become draft orders: your sales team adjusts price or freight, and the buyer accepts and pays online or on agreed terms. |
| Prices, stock and orders live in the ERP | Integrations with ERPs such as NetSuite, SAP, Microsoft Dynamics or Acumatica: stock and prices into Shopify, orders and customers back out, with retries and failure alerts. |
| Customers buy in more than one country and currency | Shopify Markets with local currency and prices per country – CleanFlow sells in Canadian and US dollars from one storefront. |
Core B2B works on every paid Shopify plan since April 2, 2026. Catalogs assigned to specific companies, more than 3 catalogs and deposits need Shopify Plus – see B2B features by plan.
-
-
“OUXP was highly communicative and quick to respond. Store migration is successfully done by a top-notch team on Shopify. They met the requirements and provided high-quality work, just as requested.”
Lordstown Motors via Shopify Partner Directory (external site) Store migration
CPG, food and beverage
Consumer packaged goods (CPG) sell on volume and promotions. Brands run DTC next to retail and distributor accounts, reorders carry the margin, and food and drink add delivery rules a standard checkout doesn’t know about.
| Where it breaks | What we build |
|---|---|
| Promotions stack badly or need a developer for every campaign | Tiered, buy-X-get-Y and bundle discounts as Shopify Functions, with stacking rules agreed once, so marketing launches the next offer without new code. |
| Promotions that ran on Shopify Scripts stopped working on June 30, 2026 | The same discount, shipping and payment rules rebuilt as Shopify Functions, with the stacking order agreed before they go live. |
| Reorders depend on the customer remembering | Subscriptions with Recharge or Skio, and a reorder path from past orders in customer accounts. |
| Retail and distributor accounts order by email and spreadsheet | Wholesale ordering in the same store: company accounts, case-quantity rules, a quick-order list and net terms – plus a where-to-buy locator for your retail partners. |
| Perishable products can’t ship every day or by every method | Delivery rules that hide shipping methods too slow for the product, delivery-date choices that skip days you don’t ship, and local delivery or pickup where it fits. |
| Order volume outruns manual fulfillment | 3PL and warehouse integrations, stock synced across locations, and Shopify Flow automations that tag, route and hold orders without manual sorting. |
Promotion and delivery rules run as Shopify Functions – through public apps on any plan, or in your own custom app on Shopify Plus. A delivery-date picker inside checkout itself needs Shopify Plus; on other plans it sits in the cart.
“…resolved the challenge that we were having with Recharge in a day - where other developers seemed to struggle to provide a resolution.”
Luxury
Luxury pages have to feel editorial and still load fast. Some prices are only for the trade or VIP clients, and many orders start with a sample, a custom spec or a conversation.
| Where it breaks | What we build |
|---|---|
| Lookbooks, long-form stories and video load slowly | Editorial sections built into the theme instead of a page-builder app, images served at the size each device needs, and video that loads when it is played. |
| Trade and VIP prices have to stay private | Trade applications with approval, prices and collections visible only to signed-in members, and member-only offers. For Wall Snobs we built the trade application, approval and signed-in-only pricing. |
| Samples and custom requests run through email | Sample ordering with limits per customer, and custom-request forms that capture color, scale and layout and send them straight to the production studio. |
| Products are priced by area or length, not by the unit | Calculators that turn dimensions – square feet, rolls or meters – into an order quantity at the right price. |
Wall Snobs
A trade-only channel with gated pricing, sample orders and custom requests
We built trade applications with approval, logged-in-only pricing, a sample order flow and a custom-request pipeline straight to the print studio.
“…We have had some complex needs on our site, where other developers have said it could not be done. ‘Outstanding Experience’ has been able to get it done every time.”
About this project
‘Outstanding Experience’ in the quote is OUXP’s full name. We built Wall Snobs’ trade-only storefront, with gated trade accounts and member-only pricing.
B2B commerce
Since April 2, 2026, Shopify’s core B2B features work on every paid plan, so B2B alone is no longer a reason to buy Shopify Plus. Plus earns its cost when wholesale needs company-specific catalogs, more than 3 catalogs, deposits or your own checkout rules.
| Where it breaks | What we build |
|---|---|
| Every customer expects its own prices | Company accounts with buyers and locations, and B2B catalogs with their own prices – per B2B market on any paid plan, per company on Shopify Plus – imported from your ERP or old platform and kept in sync. |
| Quotes live in email and spreadsheets | Quote requests that become draft orders your sales team edits and sends; the buyer accepts and checks out on the agreed terms. |
| Buyers pay on terms, by deposit or in parts | Net payment terms and vaulted cards, plus deposits and partial payments on Shopify Plus – with invoices and payments synced to your ERP or accounting system. |
| Repeat buyers place the same long order every month | Quick-order lists, reorder from order history, and order minimums enforced at checkout. |
| Procurement teams order from their own purchasing systems | Punchout connections through a specialist connector, scoped once we know which procurement systems your buyers use. |
“We are large shopify plus store and Sean managed to deliver our most complicated tasks.”
Reviews sometimes name our engineers – everyone named is part of the OUXP team.
More B2B and enterprise stores that reviewed OUXP on the Shopify Partner Directory: RaiffeisenVolt PV-Großhandel, NEODERMA, Tiger Tool and Vanguard Store Fixtures. Case studies: CleanFlow’s wholesale portal and Wall Snobs’ trade‑only channel.
Which B2B features need Shopify Plus?
Short answer: 5 things – more than 3 B2B catalogs or catalogs for specific companies; deposits and partial payments; discount, delivery and payment rules in your own custom app; custom fields in the checkout steps; and a separate wholesale store for the same brand on the same plan. Everything else in the table works on Basic, Grow and Advanced.
| Feature | Basic, Grow and Advanced | Shopify Plus |
|---|---|---|
| Company accounts with several buyers and locations | Included | Included |
| B2B catalogs with their own prices | Up to 3 | More than 3 Including catalogs assigned to specific companies or locations |
| Volume pricing and quantity rules | Included | Included |
| Net payment terms and vaulted cards | Included | Included |
| Quotes, draft orders and B2B checkout | Included | Included |
| Deposits, partial payments and payment requests per fulfillment | Not available | Included |
| Your own discount, delivery and payment rules | Via public apps App Store apps that use Shopify Functions | Included Shopify Functions in your own custom app |
| Custom fields and rules in the checkout steps before payment | Not available | Included Checkout UI extensions |
| A separate wholesale store on the same plan | Separate plan A second store needs its own subscription | Included As an expansion store for the same brand |
Shopify plans and features as of October 2026. A B2B storefront or checkout that changes by market needs Advanced or Plus. Shopify changes plan features often, so we confirm the current list before recommending a plan.
Selling something not listed here – furniture and home goods, for example? Tell us how your catalog, pricing, reorders and back-office systems work, and an engineer will suggest where to start.
Questions about building for your industry
Plans, subscriptions, B2B, drops and case studies. Something else? Ask an engineer.
Does my industry need Shopify Plus?
Often not. Subscriptions, bundles, size and shade selectors, Shopify Markets and core B2B work on every paid plan – B2B since April 2, 2026. Plus earns its cost for custom fields or rules in the checkout steps before payment, your own Shopify Functions in a custom app, combined listings for fashion catalogs, more than 3 B2B catalogs, company-specific catalogs and deposits. As of October 2026, Plus starts at $2,300/month on a three-year term or $2,500/month on a one-year term. See the Shopify Plus pricing guide.
Do you only work with these 7 industries?
No. These are the industries we build for most often, and the ones where we can show the work. We also build for brands that sell furniture and home goods, and for any store with the same needs – a complex catalog, more than one price list, repeat orders or an ERP behind the store. How you sell decides the build more than what you sell, so start by telling us how your catalog and pricing work.
Can wholesale and retail customers buy from the same Shopify store?
Yes – that is how Shopify B2B works by default. Wholesale buyers sign in to a company account and see their B2B catalog, prices, quantity rules and payment terms, while retail shoppers see the normal store; a catalog for each individual company needs Shopify Plus. A separate wholesale store makes sense when that channel needs its own storefront, apps or team; on Shopify Plus it can be an expansion store in the same contract, as long as it sells the same brand – a separate brand needs its own Plus contract. We recommend one store unless there is a clear reason for two.
Which subscription apps do you work with?
Mostly Recharge and Skio, both running on Shopify’s own checkout. We set up the plans, the customer portal where subscribers skip, swap or change frequency, subscription bundles and the integrations around them. When a brand switches subscription app or platform, whether subscribers keep their saved cards depends on where those payment details are stored – we check that before quoting, because it decides how many subscribers would need to re-enter a card.
Can our store handle a product drop or a big promotion?
Shopify’s infrastructure carries the traffic; what usually fails is the theme and the apps around it. Before a launch we check the pages the drop will hit, remove or defer scripts that slow them, confirm discount and quantity-limit rules, and make sure stock and integrations keep up with the order rate. If something breaks during the launch, the emergency line is open 24/7. During business hours (Mon–Fri, 9 AM–9 PM ET) every request gets a first response within 30–60 minutes; outside them, clients with the 24/7 emergency add-on get a first response within 2 hours, and one-time requests are answered as engineers are available – call +1 (818) 651-3226 rather than email.
Do you have case studies in our industry?
Two are published: CleanFlow (industrial supply, Canada) and Wall Snobs (luxury wallcoverings, USA). For fashion, beauty, wellness and food and beverage, the proof today is what merchants such as True Classic, Beauty From Bees, Pet Wellness Direct and Small Beer wrote in their reviews; for a move to Shopify, Lordstown Motors reviewed the store migration we delivered. OUXP is rated 4.9/5 from 263 reviews on the Shopify Partner Directory. Read the client reviews.
We sell B2B on Magento. How long does a move to Shopify Plus take?
Most B2B and mid-complexity Magento migrations take 12–18 weeks; standard stores take 8–12 weeks and enterprise builds 18–24+ weeks. Magento migrations cost $50,000–$180,000. On Adobe Commerce, plan for 10–24+ weeks and $60,000–$200,000. Company accounts, price lists, payment terms and ERP connections are mapped before anything moves, and SEO preservation is included. A free migration assessment gives you timeline and cost bands within 2 business days; the price is fixed in writing before work starts.
Tell us what you sell
Whatever the industry, the first step is the same: tell us how your catalog, pricing and systems work today. An engineer – not a salesperson – replies within 30–60 minutes during business hours with a suggested first step.